2m read

From data design to simulation intelligence

2m read

Our story

Ten years ago, we founded Signal Noise – a design agency that sought to reinvent how people experience data. Working for clients like Two Sigma, McKinsey and Siemens, we created award winning and category defining content and products.

Signal Noise was acquired by The Economist Group and today, we are focused on a new challenge.

These are turbulent times. The climate crisis, a global pandemic and increasing automation are forcing individuals and businesses to adapt. We believe that simulation technologies will not only help us decide where we’re heading, but what we’ll find when we get there.

These new forms of visual intelligence will emerge from multi-disciplinary teams, made up of strategists, designers, data scientists, gaming experts and engineers.

Parallel was established to build those teams and shape that future.

Founding Partners

Hem Patel
Hem has over 18 years of experience in art direction, graphic and data-design. With a focus on data-driven narratives and products, he applies his expertise across strategy, business development and partnerships.

Hem has curated five London Design Festival exhibitions and recently co-founded Encode.info, a platform exploring the future for data, design, science, journalism and how we can better teach these disciplines in higher education.

He's also an advisor for Data for Change. A London-based non-profit with a global network of creative talent collaborating at the intersection of data, design, technology and journalism on projects that forge real change and have lasting impact.

Find Hem on LinkedIn

Matt Falla
Matt is an RCA trained Interaction Designer, with over fifteen years experience innovating at the intersection of design, technology and data.

Across a career spanning boutique management consulting, consumer electronics and creative agencies, his focus has been to bring award winning design into the world of business, providing him with hands-on experience in sectors such as financial services, media, technology and manufacturing.

Matt was a Designer in Residence at the London Design Museum and has exhibited and spoken internationally.

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Christian Thümer
Christian is a communication designer who was trained at Central St. Martins where he received his Master's degree in 2005. Since then he focused on combining the visualisation of information and data with interaction design to help solve complex business challenges.

He works collaboratively with clients on creating impactful data-driven stories and digital products that regularly challenge the convention of decision-making processes. Alongside some award-winning projects, his work spans across multiple industries including clients such as McKinsey & Company, Formula 1, Ford, UBS, and EE.

Find Christian on LinkedIn