The visualisation is intended to reveal trends in relation to a specific patent or even a portfolio of patents. For example; "Applications of patents that cite mine are broadening" or "A broad range of ideas is now being applied to my domain."

By better understanding these trends, IP owners can make more informed strategic decisions about where they should exploit or protect their assets.

MAKING ACTIONS EXPLICIT

Another example was developed for a company who provide algorithmic pricing for an asset class that's often seen as being late to the party when it comes to digital transformation. A key product challenge for the firm was not only delivering increased alpha to its customers, but also about winning the trust of people who are not used to working with complex data. There was a risk that showing too much would leave users unable to see the wood for the trees.

We provided users with simple visualisations to help them better understand the factors driving pricing recommendations, such as how their own internal performance stacked up against market forces over time and gave them an intuitive view of what this means for pricing strategies.

Mapping derived data onto pricing actions

DECISION MAKING LENSES

In this example, a Fields of Play visualisation is used to establish guidelines for budget allocations across a portfolio of brands across multiple markets. Users could apply various data points to the axes of a scatter plot and then configure 'hit zones' within the plot that would determine the amount of budget those items would receive in the next financial year.

This allowed analysts to quickly build, compare and contrast different scenarios that examined "what would things look like if we based our decisions on this combination of KPIs."