In the space between physical and virtual, lies opportunity.
We help tomorrow’s leaders seize it.
Parallel is an innovation consultancy helping product leaders develop original propositions based around simulations and synthetic environments.
We’re pioneering a new category — Simulation Intelligence.
Learn moreWe’re pioneering a new category — Simulation Intelligence.
Learn moreOptimising how people observe, analyse and predict our complex world.
Our storyOur approach combines strategy, design, data science and engineering to help you better understand the way things are and how they could be. Currently, we’re working on —
Measuring how virtual environments make you feel
Innerspace – an emotion analytics platform, delivering insights for an XR world
Using workplace telemetry to help businesses reopen safely
Simulating risk scenarios across space and time.
Managing crowds with city scale digital twins
A command and control centre for keeping people safe and sites secure.
Revealing new sports insights with computer vision
Augmenting live broadcast with data-driven insights.
The future will be shaped by multi-disciplinary and distributed teams.
Learning from - and contributing to - a community of great thinkers is an important part of how we work. Outside of our commercial practice, we’ve set up a Medium publication, The Synth to help us do just that.