In the space between physical and virtual, lies opportunity.

We help tomorrow’s leaders seize it.

Who we are

Parallel is an innovation consultancy helping product leaders develop original propositions based around simulations and synthetic environments.

We’re pioneering a new category — Simulation Intelligence.

Learn more

We’re pioneering a new category — Simulation Intelligence.

Learn more
Our work

Optimising how people observe, analyse and predict our complex world.

Our story

Our approach combines strategy, design, data science and engineering to help you better understand the way things are and how they could be. Currently, we’re working on —

built environment
built environment

Using workplace telemetry to help businesses reopen safely

Simulating risk scenarios across space and time.

security
security

Managing crowds with city scale digital twins

A command and control centre for keeping people safe and sites secure.

sports media
sports media

Revealing new sports insights with computer vision

Augmenting live broadcast with data-driven insights.

How we operate

The future will be shaped by multi-disciplinary and distributed teams.

We seek to bring together the best minds with the most engaging challenges and are currently building our network of associates. If you’re doing great work in data-design, data science, games design, product strategy, connected hardware, or the spatial web, we’d love to hear from you.

joinus@parallel.systems
Synthesis

Learning from - and contributing to - a community of great thinkers is an important part of how we work. Outside of our commercial practice, we’ve set up a Medium publication, The Synth to help us do just that.