In the space between physical and virtual, lies opportunity.
We help tomorrow’s leaders seize it.
The instrumentation of the world using sensors and computer vision is opening up new ways to observe, analyse and predict today’s complex systems. Parallel is an innovation consultancy, helping our clients to navigate this terrain and develop the products, services and ventures that will define it.
We’re pioneering a new category — Simulation Intelligence.
Learn moreWe’re pioneering a new category — Simulation Intelligence.
Learn moreDesigning and developing advanced analytics applications.
Our storyOur approach combines strategy, design, data science and engineering to develop new tools to understand the way things are and how they could be.
Voices of Tomorrow – Coming soon
Using generative synthetic media to improve outcomes for the subjects of automated systems
Predicting crop yields with satellite imagery
Inference is a visual analytics platform that provides a real-time view of global crops
Measuring how virtual environments make you feel
Innerspace – an emotion analytics platform, delivering insights for an XR world
Using workplace telemetry to help businesses reopen safely
Simulating risk scenarios across space and time.
Managing crowds with city scale digital twins
A command and control centre for keeping people safe and sites secure.
Revealing new sports insights with computer vision
Augmenting live broadcast with data-driven insights.
The future will be shaped by multi-disciplinary and distributed teams.
Learning from - and contributing to - a community of great thinkers is an important part of how we work. Outside of our commercial practice, we’ve set up a Medium publication, The Synth to help us do just that.