Differentiated data
World Data Lab believe that used intelligently, data presents a dual opportunity: to create prosperity for billions and power sustainable business growth. Since 2019, this belief has fuelled their pursuit of becoming the global standard for quantifying consumer demand.
Their secret sauce is not more data, but a unifying theory that links macro economic trends to consumer class spending. In helping them re-focus their value proposition, we doubled down on what makes WDL's data special.
