Predicting consumer demand on a global scale
Predicting consumer demand on a global scale
Predicting consumer demand on a global scale

World Data Lab use innovative modelling methods, to track and project consumer demand and help businesses pinpoint new growth. We helped them rethink their offering – and present a sharper, more commercial value proposition.

World Data Lab use innovative modelling methods, to track and project consumer demand and help businesses pinpoint new growth. We helped them rethink their offering – and present a sharper, more commercial value proposition.

Differentiated data

World Data Lab believe that used intelligently,

data presents a dual opportunity:

to create prosperity for billions and

power sustainable business growth. Since 2019, this belief has fuelled their pursuit of becoming the global standard for quantifying consumer demand.

Their secret sauce is not more data, but a unifying theory that links macro economic trends to consumer class spending. In helping them re-focus their value proposition, we doubled down on what makes WDL's data special.






From stats to stories

Top level statistics are great, but what WDL's clients care about most is the future behaviour of the growing cohort of global consumers. Generated photographic portraits take dry macro-level demographic and spending data and transform them into micro-level relatable vignettes.





New product thinking

World Data Pro is WDL's flagship, self-serve predictive analytics platform. We worked with their product team to envision new ways that users could quickly browse insights, explore data sets and carry out detailed analysis.



Got a project in mind?

To collaborate with us, find out more about our work, or talk to us about a project you have in mind, get in touch.