Parallel is an innovation consultancy shaping the of decision making and analytics
Product innovation
Turn game-changing ideas into revenue streams.
Turn game-changing ideas into revenue streams.
Turn game-changing ideas into revenue streams.
Turn game-changing ideas into revenue streams.
What is product innovation?
Product innovation starts with a crystal clear value proposition that gives people compelling reasons to buy. It's about finding new and exceptional ways to generate value. We like to think of it as an integrated set of choices, that reinforce each other to drive your success.
Product innovation starts with a crystal clear value proposition that gives people compelling reasons to buy. It's about finding new and exceptional ways to generate value. We like to think of it as an integrated set of choices, that reinforce each other to drive your success.
Product innovation starts with a crystal clear value proposition that gives people compelling reasons to buy. It's about finding new and exceptional ways to generate value. We like to think of it as an integrated set of choices, that reinforce each other to drive your success.
Product innovation starts with a crystal clear value proposition that gives people compelling reasons to buy. It's about finding new and exceptional ways to generate value. We like to think of it as an integrated set of choices, that reinforce each other to drive your success.
Our approach
We help achieve aspirations by reaching a deep understanding of customers and markets – rapidly iterating and continuously validating. We find bold opportunities to delight and disrupt, focusing on purpose, novelty and alignment every step of the way.
We help achieve aspirations by reaching a deep understanding of customers and markets – rapidly iterating and continuously validating. We find bold opportunities to delight and disrupt, focusing on purpose, novelty and alignment every step of the way.
We help achieve aspirations by reaching a deep understanding of customers and markets – rapidly iterating and continuously validating. We find bold opportunities to delight and disrupt, focusing on purpose, novelty and alignment every step of the way.
We help achieve aspirations by reaching a deep understanding of customers and markets – rapidly iterating and continuously validating. We find bold opportunities to delight and disrupt, focusing on purpose, novelty and alignment every step of the way.
Explore the work
Capabilities
We work collaboratively from end-to-end, shaping a process that works for your project and team.
We work collaboratively from end-to-end, shaping a process that works for your project and team.
We work collaboratively from end-to-end, shaping a process that works for your project and team.
We work collaboratively from end-to-end, shaping a process that works for your project and team.
Value proposition
Distill what differentiates your product, elevating brand perception and fostering customer loyalty.
Service design
Craft designs that resonate with end-users and objectives, boosting engagement and optimising conversion rates.
Jobs to be Done
Clarify your product's primary tasks, ensuring consistent relevance and user engagement.
High-fidelity prototyping
Visualise your product's potential in detail, streamlining development by catching design flaws early.
Product vision
Illuminate your product's future direction to achieve long-term alignment and motivate stakeholders towards a shared goal.
User research & customer insights
Delve into your audience's desires, allowing for precise design that enhances user satisfaction.
Feature prioritisation
Spotlight essential features for rapid launch and core user satisfaction.
Product roadmap
Chart your product's evolution to align stakeholder expectations, optimise resources, and drive consistent innovation.
Product architecture
Architect for optimum efficiency, ensuring scalability and safeguarding user experience as demand grows.
Customer journey mapping
Design seamless user pathways, enhancing user retention with intuitive experiences.
MVP specification
Identify pivotal elements for an initial offering, testing market fit with minimal risk and refining based on real-world feedback.
Value proposition
Distill what differentiates your product, elevating brand perception and fostering customer loyalty.
Product architecture
Architect for optimum efficiency, ensuring scalability and safeguarding user experience as demand grows.
User research & customer insights
Delve into your audience's desires, allowing for precise design that enhances user satisfaction.
Jobs to be Done
Clarify your product's primary tasks, ensuring consistent relevance and user engagement.
MVP specification
Identify pivotal elements for an initial offering, testing market fit with minimal risk and refining based on real-world feedback.
Product roadmap
Chart your product's evolution to align stakeholder expectations, optimise resources, and drive consistent innovation.
Product vision
Illuminate your product's future direction to achieve long-term alignment and motivate stakeholders towards a shared goal.
Service design
Craft designs that resonate with end-users and objectives, boosting engagement and optimising conversion rates.
Customer journey mapping
Design seamless user pathways, enhancing user retention with intuitive experiences.
Feature prioritisation
Spotlight essential features for rapid launch and core user satisfaction.
High-fidelity prototyping
Visualise your product's potential in detail, streamlining development by catching design flaws early.
Value proposition
Distill what differentiates your product, elevating brand perception and fostering customer loyalty.
User research & customer insights
Delve into your audience's desires, allowing for precise design that enhances user satisfaction.
MVP specification
Identify pivotal elements for an initial offering, testing market fit with minimal risk and refining based on real-world feedback.
Product vision
Illuminate your product's future direction to achieve long-term alignment and motivate stakeholders towards a shared goal.
Customer journey mapping
Design seamless user pathways, enhancing user retention with intuitive experiences.
High-fidelity prototyping
Visualise your product's potential in detail, streamlining development by catching design flaws early.
Product architecture
Architect for optimum efficiency, ensuring scalability and safeguarding user experience as demand grows.
Jobs to be Done
Clarify your product's primary tasks, ensuring consistent relevance and user engagement.
Product roadmap
Chart your product's evolution to align stakeholder expectations, optimise resources, and drive consistent innovation.
Service design
Craft designs that resonate with end-users and objectives, boosting engagement and optimising conversion rates.
Feature prioritisation
Spotlight essential features for rapid launch and core user satisfaction.
Value proposition
Distill what differentiates your product, elevating brand perception and fostering customer loyalty.
Product vision
Illuminate your product's future direction to achieve long-term alignment and motivate stakeholders towards a shared goal.
Product architecture
Architect for optimum efficiency, ensuring scalability and safeguarding user experience as demand grows.
Service design
Craft designs that resonate with end-users and objectives, boosting engagement and optimising conversion rates.
User research & customer insights
Delve into your audience's desires, allowing for precise design that enhances user satisfaction.
Customer journey mapping
Design seamless user pathways, enhancing user retention with intuitive experiences.
Jobs to be Done
Clarify your product's primary tasks, ensuring consistent relevance and user engagement.
Feature prioritisation
Spotlight essential features for rapid launch and core user satisfaction.
MVP specification
Identify pivotal elements for an initial offering, testing market fit with minimal risk and refining based on real-world feedback.
High-fidelity prototyping
Visualise your product's potential in detail, streamlining development by catching design flaws early.
Product roadmap
Chart your product's evolution to align stakeholder expectations, optimise resources, and drive consistent innovation.
Value proposition
Distill what differentiates your product, elevating brand perception and fostering customer loyalty.
Product vision
Illuminate your product's future direction to achieve long-term alignment and motivate stakeholders towards a shared goal.
Product architecture
Architect for optimum efficiency, ensuring scalability and safeguarding user experience as demand grows.
Service design
Craft designs that resonate with end-users and objectives, boosting engagement and optimising conversion rates.
User research & customer insights
Delve into your audience's desires, allowing for precise design that enhances user satisfaction.
Customer journey mapping
Design seamless user pathways, enhancing user retention with intuitive experiences.
Jobs to be Done
Clarify your product's primary tasks, ensuring consistent relevance and user engagement.
Feature prioritisation
Spotlight essential features for rapid launch and core user satisfaction.
MVP specification
Identify pivotal elements for an initial offering, testing market fit with minimal risk and refining based on real-world feedback.
High-fidelity prototyping
Visualise your product's potential in detail, streamlining development by catching design flaws early.
Product roadmap
Chart your product's evolution to align stakeholder expectations, optimise resources, and drive consistent innovation.
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How do Parallel approach digital strategy?